To unlock the full potential of a network marketing business, it is imperative that you learn how to recruit MLM distributors. It is the concepts of leverage and residual income do not come to fruition without effective recruiting and team building. This brings about the all important question: “How do you recruit MLM distributors?”
The truth of successful recruiting may surprise you. Most network marketers immediately get busy talking about their product and company with anyone who will stand still long enough to listen. While this may seem logical at first glance it actually becomes somewhat counter productive when you examine the larger picture. The truth of the matter is that an MLM business is and will continue to be founded on relationships. While the product, company or opportunity may have some influence on a person’s decision to become an MLM distributor, their primary decision factor is level of comfort they feel with the sponsor. This means that the real priority for anyone seeking to sponsor new distributors is not product or company promotion, but instead personal branding.
Effective personal branding requires a shift in your thinking, because you in essence become the product on display. If you are to effectively recruit MLM distributors, you need to answer the questions that they are asking. For example, a prospective distributor is wondering what type of support they will receive with their new business. In your personal marketing you need to answer that question for them. Creating content that displays your ability to support their efforts will answer this question in their minds. Content based marketing, such as blog posts, articles and videos can be highly effective mechanisms for building confidence in the mind of the prospect. When they see the level of support that you are providing to those who are not a part of your business team, they will readily assume that the support you offer to your downline is even greater.
Your branding also needs to answer the question of whether the prospective MLM distributor is going to like you. Social media is a great branding mechanism for this purpose. Regularly interact with those who have chosen to connect with you on social media networks such as Facebook and LinkedIn. By taking an interest in their lives, you are demonstrating their value in your eyes and you creating the foundation for a growing relationship. In fact many of the people you connect with in this manner will take an interest in your business, because you have taken the time to get to know them on a more personal level.
The real core of personal branding is the principle of giving yourself away. By giving away your experiences, shared wisdom and knowledge, people will find value in you as a leader. They will attach themselves to you at an increasingly greater level with each interaction. It is in these interactions where you can simply invite them to work with you at a much closer level by becoming a part of your network marketing team.
It is not difficult to recruit MLM distributors, when you focus on bringing perceived value into their lives.
Learning to recruit MLM distributors is a result of effective personal marketing. Carl Willis teaches the strategies of network marketing online for effective recruiting.